There’s no need for fancy equipment when it comes to making your videos. There are oodles of video marketing platforms out there that let you create videos right from your laptop or smartphone. Use this handy checklist to ensure you create quality videos every time:
Make sure you have plenty of light, preferably natural light.
Use an external mic to boost audio quality.
Choose an appealing setting — make sure it’s clutter-free and quiet.
Create a script and rehearse beforehand.
If filming with your smartphone, use a tripod to keep the camera steady.
Include subtitles: 85% of Facebook videos are watched without sound.
Keep it short — no more than 2 minutes long for maximum engagement.