Market Perspective

The spring market is around the corner, so now’s the time to tap your database for new leads. These three email scripts make it easy to spark conversations and win new business fast. Just copy, customize, and send.

While December traditionally sees a slowdown in homebuyer activity due to the holidays, this year, the market is anything but frightful.

AI is changing how buyers and sellers search for real estate information: 82% of Americans use AI tools like ChatGPT and Gemini for housing market research.* While consumers still consider agents the go-to experts, AI now plays a major role in how clients find you online. Think of AI as your digital referral partner. Traditional SEO was once the key to getting found, but it’s no longer just about showing up on Google. It’s about being helpful and visible across the web so AI

With a lack of major economic data, mortgage markets were relatively quiet over the past week. The Federal Reserve minutes caused little reaction, and mortgage rates ended the week slightly higher.