Market Perspective

The spring market is around the corner, so now’s the time to tap your database for new leads. These three email scripts make it easy to spark conversations and win new business fast. Just copy, customize, and send.

AI is changing how buyers and sellers search for real estate information: 82% of Americans use AI tools like ChatGPT and Gemini for housing market research.* While consumers still consider agents the go-to experts, AI now plays a major role in how clients find you online. Think of AI as your digital referral partner. Traditional SEO was once the key to getting found, but it’s no longer just about showing up on Google. It’s about being helpful and visible across the web so AI

Trust in housing professionals is slipping, and younger buyers are leading the shift. According to the 2025 NextGen Homebuyer Report, Gen Z and Millennial trust in banks, lenders, and real estate professionals is at an all-time low. As we head into 2026, rebuilding trust must be at the heart of our strategy.

As the year winds down and the holiday season ramps up, it’s the perfect time to reflect, recharge, and refocus. This month, I’m doing something a little different: sharing a curated collection of Spark’s most popular business tips. I hope these ideas help you close out the year strong and build momentum for the year ahead.

You’re juggling listings, showings, and client calls, but are you tracking the numbers that matter most? If not, you might be overlooking a few crucial metrics that can make a big difference for your bottom line. Key Performance Indicators (KPIs) provide objective measures to help you see where your time and money are best spent. Keep your eyes on these three KPIs to gain clarity, improve your marketing, and close more deals with less guesswork.

Nothing brings beauty to a yard like a green, leafy tree, but as any horticulturist can tell you, the health of a tree doesn’t start with what you see ... it starts underground. Trees need strong root systems to stay nourished and withstand droughts and storms. Similarly, your business needs deep roots to build resilience and weather tough times.

Automation is a proven way to increase productivity, but it can be a struggle to make the leap from “I should be doing this” to “I’m so glad I’m doing this!” Like any technology, automation takes time to set up and fine-tune, but that effort quickly pays off. When automation handles the busywork, you’re free to focus on the high-impact, human-centered tasks that only you can do — and that’s where the magic happens.

July 26, 1990, isn’t as well-known as July 4, 1776, but for millions of Americans, it’s a type of Independence Day. That’s the day the Americans with Disabilities Act (ADA) was signed into law, and that ushered in landmark protections for individuals with physical and cognitive disabilities.

In a world of online information, search engines, and AI, how much influence do you have in the homebuying process? Quite a lot, actually. While homebuyers turn to the internet to find information, they are most influenced by housing industry professionals. In other words, they are counting on you and me significantly more than any other resource.

In a competitive market, making a positive first impression isn't just beneficial — it's essential. When meeting a potential client, partner

April is Fair Housing Month: a time to reflect on your role in upholding fair housing laws and practices.

In the course of your career, how often have you worked with customers that you just “get?” Customers that you enjoy working with and benefi

Short-form videos are a powerful way to connect with and grow your customer base … but only if you can hold their interest. Social media is

Have you ever heard someone described as a natural-born salesperson? It’s a common misconception that some people have an innate magic touch

Ever notice how a simple favor can lead to even greater returns? That’s the law of reciprocity at work. It’s a social phenomenon where...

The year is winding down, and you may be seeing a seasonal drop-off in business. That makes it tempting to hibernate until the new year kick

The real estate business is fast-paced and highly competitive, so to succeed, you have to build a top-level team...

Mastering your negotiation skills is vital to your business. Effective negotiation leads to better deals, satisfied clients ...

Explore the everyday AI that’s changing the game.

It’s hard to believe, but 2024 is more than halfway over. It’s the perfect time to check in on the goals you set back in January...