Market Perspective

It’s Get to Know Your Customers Day! Before you can make any kind of sale, you first must understand the customer’s wants and needs. What m

Business planning for the new year. The end of the year is approaching fast. Before you get swept up in the excitement of the holiday season

Create a referral process that works. Your existing customer base is your most valuable resource for finding new business. Compared to any

How to Craft a Powerful Elevator Pitch.

Video has transformed the way consumers engage with brands. Today, it’s one of the most effective mediums for connecting with an audience an

Brush up on best practices. Reviews from satisfied customers are one of the most powerful tools at your disposal. They provide feedback...

Between a hot housing market and an ocean of summer activities at our fingertips, we’ve got plenty of things vying for our attention this...

This guide will walk you through what to review in order of priority. To make it more manageable, break up each section into mini audits...

If you typed your name into Google right now, do you know what would show up? If a new customer or prospective business partner did the...

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals...

Over the past century, the typical American home has been a picture of independence and self-reliance. An emphasis on the nuclear family...

In a world where people have endless choices, you might be surprised to find that 90% of consumers report being loyal to brands.[1]...

Did you know that no two tigers have the exact same stripes? While they may appear similar to the naked eye, a tiger’s stripes are just...

Your time is money, and to properly manage the former and increase the latter, it’s essential to focus on the customers that are most...

Are you feeling overworked these days? You’re not alone. A recent survey found that, since the pandemic, the U.S. has increased its...

Did you know over half of all web traffic comes from mobile devices?[1] With the majority of consumers turning to their phones, instead...

Methodology To better understand shifting consumer expectations about home buying and selling as a result of the coronavirus pandemic,...

The coronavirus has changed a lot for us this year, but has it changed what our customers want? Do people feel differently about...

Voice search isn’t a thing of the future. It’s here now. Every day, people are using voice commands to shop, communicate, and find...

The pandemic has forced all of us to accelerate our adoption of digital solutions, whether we were ready or not. Social distancing...