Are you leveraging the power of social media to grow your business? If not, you’re missing out on some valuable opportunities. Engaging with your audience by creating relevant and interesting content allows you to add value to your product or service. A strong social presence helps you generate more leads, close more deals, and gives you a direct platform to connect with potential and current customers.

Ready to get started? Here are the three most effective strategies for implementing a successful social media plan:

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1. Identify your target audience and choose your platforms Identifying your audience is key to creating relevant content. Demographic information such as age group, income, interests, and gender are important factors that play a part in determining how and where you will frame the conversation. (Helpful Hint: Millennials represent the largest group of people in the market for a new home.)

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​2. Be relevant to provide value Potential buyers might value a homebuyer’s checklist or an article on the benefits of hiring a real estate agent. Even a photo contest can get people engaging with you. Be original, be helpful, and be memorable.

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​3. Plan ahead and post consistently The most successful strategies plan at least two weeks’ worth of ideas in advance. This encourages consistent posting (which is critical to maintaining followers) and lets you plan thoughtful content. Posting frequency varies across platforms, but social media automation tools like Hootsuite and Buffer can help you schedule and monitor all your profiles from one place.

Once you apply the above strategies to your social media plan, you’ll see just how effective social media can be for growing your business.