Social Media Secrets: How to Use LinkedIn to Grow Your Business
A well-rounded social media strategy not only focuses on consumer relationships but also builds upon the professional connections that...
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Market Perspective
Jul 17, 20191 min read
Getting to Know Today's Homebuyer: Who They Are, What They Want, and How to Connect With Them
Who Are Today's Homebuyers? Silent Generation: 1925-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1998 What...
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Jun 5, 20194 min read
Social Media Secrets: How to Use Instagram for Business
Did you know Instagram (IG) has the highest engagement rate of any social platform? In fact, users engage with brands on Instagram 10...
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May 1, 20194 min read
Social Media Analysis: Which Platforms Should You Use?
There's no denying it: Social media for business works. It's not only effective, it's arguably essential for businesses to have an active...
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Apr 23, 20191 min read
How to Use Instagram Stories
Instagram Stories — a Snapchat-like feature that lets you post photos and videos that disappear after 24 hours — has become one of the...
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Apr 23, 20191 min read
How to Create a Winning Instagram Profile
As with any professional social media account, you’ll want to create a separate Instagram account reserved specifically for business use....
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Apr 3, 20192 min read
National Fair Housing Month – Championing Diversity & Inclusion
Today marks the anniversary of an important turning point in American history. Fifty-one years ago, on April 11, 1968, the Fair Housing...
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Mar 13, 20193 min read
Business Is About to Start Blooming! Get Prepared for the Spring Homebuying Season
The first signs of spring are arriving, and with them comes anticipation for the spring homebuying market. After the typical slowdown...
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Feb 6, 20192 min read
The Power of Social Capital: How Building the Right Relationships Can Grow Your Business
Have you ever found yourself at a networking event and thought, “This just isn’t working for me. These are not the right kinds of...
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Jan 9, 20193 min read
New Year, New You: How to Reinvent Your Personal Brand
Image is everything. You can be the very best at what you do, but if you're perceived the wrong way, it can undermine your...
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Nov 29, 20183 min read
Where Is The Housing Market Heading?
We all wish we had a magic crystal ball to tell us what the future holds, but alas, as housing industry professionals, we have to rely on...
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Nov 7, 20183 min read
Why You Need a Personal Business Plan & How to Create One for 2019
Benjamin Franklin has been credited with the famous phrase, “If you fail to plan, you plan to fail.” We all know this to be true on some...
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Oct 3, 20183 min read
Finding Your Power Zone: How to Focus Time and Energy for Optimal Results
Overloaded schedules, competing priorities, and a never-ending list of tasks and deadlines: If you asked most professionals today, they’d...
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Sep 12, 20183 min read
Executive Presence: What It Is, Why You Need It, and How to Get It
We all know someone who we think was just born to lead. They're cool under pressure, diplomatic, self-confident, and people want to...
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Aug 1, 20183 min read
How to Keep Your Competitive Edge With Continuing Education
ABC: Always Be Closing. We’re all familiar with that classic sales mantra, but is that hard-hitting approach really the be-all and...
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Jul 19, 20183 min read
Using Emotional Connection to Increase Customer Lifetime Value
"Business is business. It’s no place for emotion, especially when it comes to my customers." If you subscribe to that line of thinking,...
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Jun 6, 20181 min read
7 Ways to Get More Social Media Followers
These days, if you don’t have a social media presence, it’s almost like saying you don’t want to succeed. Approximately 68% of adults in...
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May 2, 20183 min read
How Text Messaging Improves the Consumer Experience
It happens all the time. You're in a time crunch, you need a quick answer from your client, and you send an email hoping they get back to...
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Apr 4, 20183 min read
How to Ask Customers for Referrals
In last month’s issue of Spark, we talked about the cost of new customer acquisition and how working to improve customer retention...
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Feb 28, 20183 min read
The Cost of Getting a New Customer
Getting a new client takes a lot of work. From executing marketing campaigns to capturing leads to moving them through the sales...
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