Market Perspective

The pandemic has forced all of us to accelerate our adoption of digital solutions, whether we were ready or not. Social distancing guidelines will continue to shape how we interact with clients for the foreseeable future, so leveraging digital communication channels will be more critical to your success than ever before. Here's an overview of tools you can use to stay connected with customers right now, and how to get the most from them. Texting has the power to dramatically

As the economy begins to reopen and we grapple with the idea of a “new normal,” it’s critical that you have a plan in place to get...

Could you imagine what life would be like without email? It's become an essential place of how we conduct business and even manage our...

With the world on lockdown, we're all feeling isolated these days. The lack of face-to-face interaction hasn't just put a damper on our...

We've all been there: You're on a trip to an unfamiliar town and haven't the slightest clue where to eat. So, you open your smartphone...

Today's consumers value transparency and authenticity above all else, and if you don't believe in what you're selling, how can you expect...

Consumer expectations have evolved drastically over the last decade. Technology and digitization, along with shifts in the demographic,...

The holiday season reminds us about the importance of giving and showing gratitude to others. But it's not just family and friends who...

Are referrals an active part of your business model? Chances are, you already know they should be. But to what extent? How much effort...

From finding new customers to expanding brand awareness, Facebook is packed with powerful tools and insights that can help you achieve...

Information moves at lightning speed these days. In the world of social media, Twitter has become a unique outlet for people to discover...

A well-rounded social media strategy not only focuses on consumer relationships but also builds upon the professional connections that...

Who Are Today's Homebuyers? Silent Generation: 1925-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1998 What...

Did you know Instagram (IG) has the highest engagement rate of any social platform? In fact, users engage with brands on Instagram 10...

There's no denying it: Social media for business works. It's not only effective, it's arguably essential for businesses to have an active...

Instagram Stories — a Snapchat-like feature that lets you post photos and videos that disappear after 24 hours — has become one of the...

As with any professional social media account, you’ll want to create a separate Instagram account reserved specifically for business use....

Today marks the anniversary of an important turning point in American history. Fifty-one years ago, on April 11, 1968, the Fair Housing...

The first signs of spring are arriving, and with them comes anticipation for the spring homebuying market. After the typical slowdown...

Have you ever found yourself at a networking event and thought, “This just isn’t working for me. These are not the right kinds of...