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Market Perspective


Rates Move Higher, Job Gains Fall Short
Overview: Since the Democrats gained control of the Senate on January 5, mortgage rates have climbed steadily due to expectations for...
Jan 13, 20212 min read


More Americans Want Smart Technology at Home
More Americans want homes equipped with smart tech. Consumer interest in smart home technology is on the rise as people seek new ways to...
Jan 7, 20211 min read


Focus on Georgia Election
Overview: An increased chance of Democratic control of the Senate and stronger than expected manufacturing data were negative for...
Jan 6, 20211 min read


Housing Ends the Year Strong
Overview: As usual, trading volume was considerably reduced during the last couple of weeks of the year. The market reaction to the...
Dec 30, 20202 min read


Retail Sales Drop
Overview: The biggest surprise over the past week was a disappointing report on consumer spending, which was modestly positive for...
Dec 16, 20202 min read


How to Make Customers Fall in Love with Your Brand
In a world where people have endless choices, you might be surprised to find that 90% of consumers report being loyal to brands.
Dec 15, 20204 min read


Housing Marketing Forecast Roundup
An overview of predictions from the experts. *The statistics listed herein are not facts but predictions made by the third-party sources...
Dec 9, 20201 min read


Job Gains Slow, Manufacturing and Services Remain Strong
Overview: The past week was relatively quiet for mortgage markets. While the key labor market data was a bit weaker than expected, the...
Dec 9, 20201 min read


Home Sales Excel
Overview: Recently, progress on COVID vaccines has caused investors to be more optimistic about the long-term economic outlook, while...
Dec 2, 20202 min read


Enjoy Higher Loan Limits in 2021!
The Federal Housing Finance Agency (FHFA) raised loan limits for 2021! The maximum conforming loan limit for one-unit properties in most...
Nov 24, 20201 min read


How to Discover Your Competitive Advantage
Did you know that no two tigers have the exact same stripes? While they may appear similar to the naked eye, a tiger’s stripes are just as unique as a human fingerprint. These individualistic animals also tend to live alone, rather than in packs, making each one a strong and unique force to be reckoned with in the wild. In the business jungle, we can take a note or two from the tiger’s book. In today’s competitive environment, companies that don’t develop their own unique st
Nov 23, 20203 min read


Retail Sales Fall Short, Builder Confidence Soars
Overview: While extremely positive COVID vaccine trial data from a second company reinforced the view that relief from the pandemic is on...
Nov 18, 20202 min read


More Americans Buying Homes in Vacation Destinations
StartFragment EndFragment Pandemic reshaping neighborhood preferences. Sources: [1] National Association of Realtors® (NAR),...
Nov 10, 20201 min read


Stop Wasting Your Time on Unqualified Leads
Your time is money, and to properly manage the former and increase the latter, it’s essential to focus on the customers that are most...
Nov 10, 20203 min read


Waiting for Election Results
Overview: The election was clearly the focus over the past week. Mortgage rates moved a little higher in the days prior to the election...
Nov 4, 20202 min read
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