These days, if you don’t have a social media presence, it’s almost like saying you don’t want to succeed. Approximately 68% of adults in the U.S. use Facebook, the most-used social media site by Americans, and the number of social network users is expected to top 220 million by 2022. With the majority of the population using social media, it can be a highly valuable tool for growing your business. In fact, salespeople who utilize social selling have 45% more sales opportunities than others, and are 51% more likely to hit their sales quotas.

What does that tell us? If you want to stay relevant, get noticed, and grow your business, you need a social strategy. But even the most robust social media plan is useless without a key ingredient: followers. To that end, we’ve compiled a list of the top ways you can expand your social reach and grow your audience.

NOTE: Always be sure to read up on your company’s compliance and regulation requirements for social media before you begin.

Social media is a powerful and cost-effective way to reach new clients, increase your brand awareness, get feedback on your business, and self-promote. Without it, you’re not only missing out on hundreds of connections you could be making, you’re also standing still while the competition is moving forward to greater success.

Let’s discuss how we can support each other with cross-promotion on our social media platforms. It’s another great way to broaden your reach and grow your follower base!