Before you can make any kind of sale, you first must understand the customer’s wants and needs. What motivates them, what problems do they hope to solve, and what do they expect from you? Only then can you guide your clients to the best solutions and deliver an outstanding customer experience.

But most customers won’t offer this information without some prompting, while others may not even know what they want yet. To get to the core of what your customers need, you have to ask the right questions. January 20 is Get to Know Your Customers Day, and in that spirit, here are six questions you can use to identify your customers’ needs quickly and succinctly.