Market Perspective

Everything You Need to Get Started on Instagram


Having a social media presence is essential to capturing the attention of today’s consumers. While we could list all the legitimate reasons your business should be on social media, perhaps the most compelling one is this: Your customers want you there. Nearly two-thirds of consumers want brands to connect with them on social media.[1] Customers who feel connected to brands are more likely to buy from, recommend, and remain loyal to those businesses.


So, shouldn’t you give your customers what they want? Absolutely! And Instagram is just the place to do it.


Compared to other platforms, consumers prefer Instagram as their #1 place to keep up with their favorite brands.[2] In fact, 90% of people on Instagram follow a business.[3]


That doesn’t mean you should jump ship and ditch your Facebook account. It simply means that if you’re not on Instagram, you’re missing out on a big opportunity to expand your reach and grow your customer base.


Whether you’re an Instagram novice or you want to take your IG presence to the next level, here's how to create an Instagram account that will cut through the noise, showcase your talents, and create the connections and brand awareness you need to thrive in today's digital world.



 
The Hallmarks of a Great Instagram Post

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How to Create a Stellar Instagram Business Profile

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7 Tips for Making Your Instagram Posts Stand Out

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Stories and Reels and Videos, Oh My! Your Guide to Videos on Instagram

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[1]Sprout Social, “Creating Connections: What Consumers Want From Brands in an Increasingly Divided Society,” 2018.
[2]Facebook, Global Media Consumer Research Study, 2020.
[3]Instagram Internal Data, 2019.