Market Perspective

Home searches center on locations and amenities, but for most people, homebuying comes down to a key factor: financing. Being able to educate your customers about mortgage basics demonstrates your expertise and value as a real estate professional. Beyond that, it’s important that you understand how your clients’ financing could impact a sale.

Take your database from feeble to flourishing. If your client base is the lifeblood of your business, then your customer database is the...

The 2022 housing market has had its share of ups and downs … but mostly downs. Home sales have plummeted, interest rates are sky-high, and both homebuyers and sellers have taken to the sidelines. With sales volumes down, what can you do to ensure your business weathers the storm?

It’s the most wonderful time of the year … to be on social media! The holidays are about connecting with those around us, making it the perfect time to humanize your brand and develop closer ties with your client base. Posting holiday content that is personal and relatable will help you foster a sense of community and trust among your followers.

When it comes to building a business, we all approach it with the best of intentions. We put our energy toward things that we think will reap the most fruitful results, but what about the unintentional thoughts, actions, or behaviors that limit our potential? Often, it’s the things we ignore or don’t even recognize that hold us back from achieving our goals.

Communication tactics for turning problems into solutions. No matter how hard we try to avoid them, difficult conversations are an...

While you’re working on closing your current deal, your future deals should be taking shape in the form of new leads that enter your pipelin

For first-time buyers, the homebuying process is fraught with anxiety and uncertainty. Today’s homebuyers are looking for education and...

If you want to stay relevant, get noticed, and grow your business, you need a social media strategy. But even the most robust social...

Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the most likely to convert and the least expensive to acquire, so if you’re not actively seeking out referrals, you’re missing out on valuable business. The key to bringing in a steady stream of referrals is to operationalize your referral process and make it a consistent, repeatable part of your overall sales strategy. Let’s break down how to do

The weather is warm, the days are long, and the sun is shining. This is the perfect time to venture out beyond your office, have some fun, a

The time is now. A recent study found that between now and the year 2040, the number of new homeowners is expected to increase by 6.9...

We’re in the throes of another hot homebuying season, and let’s face it: We’re all busy. Last year’s spring buying season was like taking a tumble down the rabbit hole, and while this year might not quite resemble a bizarre trip to Wonderland, we’re still in for another wild ride.

The Business Case for Taking Time Off Are you feeling overworked these days? You’re not alone. Shortly after the pandemic began, the U.S....

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals...

Overloaded schedules, competing priorities, and a never-ending list of tasks and deadlines: If you asked most professionals today, they’d likely admit to facing these struggles daily. While we’d all like to take a few responsibilities off our plates, that sometimes may not be an option. So, do you have no other choice but to plow through your work with brute force and exhaust yourself in the process? Not necessarily. When it comes to work performance, it’s not about how much

What distinguishes a great Instagram post from a bad one? At a basic level, every effective IG post delights the eyes, creates intrigue,...

The golden rule of Instagram is: You must use quality photos and videos. People flock to Instagram for its aesthetic appeal and use of stellar visuals to tell a story. In fact, you can't even share a post if it doesn't include an image or video. But not all visuals are created equal. Sharing pixelated, low-resolution images will make you seem out of touch and could even cause people to unfollow you.

As with any professional social media account, you should maintain a separate Instagram account reserved specifically for business use. To create your profile, you’ll need these three things: A good username: Your username is important because it’s an extension of your brand. It will appear on every post, in your URL (instagram.com/username), and will be the means by which followers identify and engage with you. Keep it simple (and professional), and go with something recogn

Leveraging video is a highly effective way to engage your audience. When it comes to sharing video content on Instagram, you have four formats available: Stories, Reels, Instagram Live, and Instagram Video. Let’s break down how these formats differ and explore best practices for each.