Market Perspective

Communication tactics for turning problems into solutions. No matter how hard we try to avoid them, difficult conversations are an...

While you’re working on closing your current deal, your future deals should be taking shape in the form of new leads that enter your pipelin

For first-time buyers, the homebuying process is fraught with anxiety and uncertainty. Today’s homebuyers are looking for education and...

If you want to stay relevant, get noticed, and grow your business, you need a social media strategy. But even the most robust social...

Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the most likely to convert and the least expensive to acquire, so if you’re not actively seeking out referrals, you’re missing out on valuable business. The key to bringing in a steady stream of referrals is to operationalize your referral process and make it a consistent, repeatable part of your overall sales strategy. Let’s break down how to do

The weather is warm, the days are long, and the sun is shining. This is the perfect time to venture out beyond your office, have some fun, a

The time is now. A recent study found that between now and the year 2040, the number of new homeowners is expected to increase by 6.9...

We’re in the throes of another hot homebuying season, and let’s face it: We’re all busy. Last year’s spring buying season was like taking a tumble down the rabbit hole, and while this year might not quite resemble a bizarre trip to Wonderland, we’re still in for another wild ride.

The Business Case for Taking Time Off Are you feeling overworked these days? You’re not alone. Shortly after the pandemic began, the U.S....

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals...

Overloaded schedules, competing priorities, and a never-ending list of tasks and deadlines: If you asked most professionals today, they’d likely admit to facing these struggles daily. While we’d all like to take a few responsibilities off our plates, that sometimes may not be an option. So, do you have no other choice but to plow through your work with brute force and exhaust yourself in the process? Not necessarily. When it comes to work performance, it’s not about how much

What distinguishes a great Instagram post from a bad one? At a basic level, every effective IG post delights the eyes, creates intrigue,...

The golden rule of Instagram is: You must use quality photos and videos. People flock to Instagram for its aesthetic appeal and use of stellar visuals to tell a story. In fact, you can't even share a post if it doesn't include an image or video. But not all visuals are created equal. Sharing pixelated, low-resolution images will make you seem out of touch and could even cause people to unfollow you.

As with any professional social media account, you should maintain a separate Instagram account reserved specifically for business use. To create your profile, you’ll need these three things: A good username: Your username is important because it’s an extension of your brand. It will appear on every post, in your URL (instagram.com/username), and will be the means by which followers identify and engage with you. Keep it simple (and professional), and go with something recogn

Leveraging video is a highly effective way to engage your audience. When it comes to sharing video content on Instagram, you have four formats available: Stories, Reels, Instagram Live, and Instagram Video. Let’s break down how these formats differ and explore best practices for each.

Having a social media presence is essential to capturing the attention of today’s consumers. While we could list all the legitimate reasons your business should be on social media, perhaps the most compelling one is this: Your customers want you there. Nearly two-thirds of consumers want brands to connect with them on social media.[1] Customers who feel connected to brands are more likely to buy from, recommend, and remain loyal to those businesses. So, shouldn’t you give yo

Did you know over half of all web traffic comes from mobile devices? With the majority of consumers turning to their phones, instead of their laptops, to engage with brands, it stands to reason that every business needs a website that performs well on mobile. But what is it that makes a website mobile-friendly, anyway? How should a mobile site look and function, and why is it so important?

“Alexa, find the best remodeling contractor near me.” “Hey Siri, show me homes for sale in Denver.” “Ok Google, what are today’s mortgage rates?” Voice search isn’t a thing of the future. It’s here now. Every day, people are using voice commands to shop, communicate, and find information — and it’s only getting more prevalent. If you don’t want to get left behind, it’s time to optimize your business listings to get found with voice search. Rumor Has It More Than Small Talk

A Beginner’s Guide to Local SEO We’ve all been there: You’re on a trip to an unfamiliar town and haven’t the slightest clue where to eat. So, you open your smartphone and Google “pizza near me,” and — voila! — a handy list of nearby pizza places pops up, with star ratings and reviews to help you choose the perfect destination. Whether you’re looking for pizza, a new hairstylist, or even a real estate agent, more and more people are turning to online, localized searches to fin

Drive sales with local SEO. The spring housing market is expected to be a hot one. As homebuying demand intensifies, more people are turning to the internet to conduct research and assemble their homebuying teams. So, all we have to do is sit back and watch the leads flow in, right? Wrong. When a consumer searches online for a product or service, only the companies that show up in the search results get a chance to win their business. These companies don’t just