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Jul 19, 2018
3 min

Using Emotional Connection to Increase Customer Lifetime Value

"Business is business. It’s no place for emotion, especially when it comes to my customers." If you subscribe to that line of thinking,...

101 views

Jun 6, 2018
1 min

7 Ways to Get More Social Media Followers

These days, if you don’t have a social media presence, it’s almost like saying you don’t want to succeed. Approximately 68% of adults in...

58 views

May 2, 2018
3 min

How Text Messaging Improves the Consumer Experience

It happens all the time. You're in a time crunch, you need a quick answer from your client, and you send an email hoping they get back to...

124 views

Apr 4, 2018
3 min

How to Ask Customers for Referrals

In last month’s issue of Spark, we talked about the cost of new customer acquisition and how working to improve customer retention...

72 views

Feb 28, 2018
3 min

The Cost of Getting a New Customer

Getting a new client takes a lot of work. From executing marketing campaigns to capturing leads to moving them through the sales...

96 views

Jan 31, 2018
3 min

How to Get Ready for the Spring Housing Market

Spring is just around the corner, and with it, the peak homebuying season. Whether you’re a seasoned professional or fairly new to the...

36 views

Jan 3, 2018
2 min

5 Ways to Get to Know Your Customers Better

Successful customer relationships are vital to the health of your business. Getting to know your customers enables you to better meet...

27 views

Dec 7, 2017
2 min

Housing Market Forecasts for 2018

Economic experts have begun weighing in on expected trends in the housing market for next year. Knowing and preparing for changes in the...

178 views

Nov 8, 2017
2 min

3 Steps to Help Define Your Ideal Customer

When you were a kid, was there something you wanted so badly that you visualized it down to the tiniest detail? Perhaps you would...

27 views

Oct 11, 2017
3 min

5 Ways to Stay Productive When Business Is Slow

All businesses experience slow periods, often due to seasonality. For those of us in the housing industry, sales are usually booming in...

22 views

Aug 7, 2017
3 min

What the Best Salespeople Do

Being a great salesperson is not something you're born with. Sure, some people have a knack for persuasion and emanate charm more...

29 views

Aug 1, 2017
3 min

5 Principles for Delivering Exceptional Customer Service

We all understand the importance of customer service, but what does it really mean to put this into action?

160 views

Jul 1, 2017
3 min

Facebook 101: Your Guide to Using Facebook for Business

Did you know Facebook is the most widely used social platform in the world? Boasting over 1.28 billion active users a day.

37 views

May 3, 2017
3 min

Why Your Business Needs Consumer Reviews to Survive

The opinions of past customers can make or break your business. In today's world, not only do you have to work hard to deliver an...

458 views

Apr 26, 2017
2 min

4 Strategies You Need to Reach the Millennial Market

Millennials. There's been a lot of talk lately about the importance of understanding this generation — and with good reason.

136 views

Apr 25, 2017
4 min

How Live Seminars Can Help Grow Your Business (and tips for hosting a successful one)

Digital marketing gets all the attention these days — and with good reason. In an always-connected world, having a digital marketing strateg

118 views

Apr 5, 2017
3 min

Using Inbound Marketing to Generate More Leads

Maintaining a steady flow of new, quality leads is essential for a thriving business. The question is — how do you find them?

169 views

Feb 9, 2017
3 min

How Co-Marketing Can Help Your Business

They say two is better than one, and when it comes to marketing, that may be even truer.

91 views

Jan 11, 2017
2 min

How to Convert Leads Into Sales

The housing market is fierce with competition these days, and converting leads into sales is not always an easy task.

28 views

Nov 1, 2016
2 min

The Three Most Effective Social Media Strategies to Grow Your Business

Are you leveraging the power of social media to grow your business? If not, you’re missing out on some valuable opportunities. Engaging...

25 views

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