Market Perspective

It’s Get to Know Your Customers Day! Before you can make any kind of sale, you first must understand the customer’s wants and needs. What m

What’s an investment that always provides a return? Your professional development.

The end of the year is approaching fast. Before you get swept up in the excitement of the holiday season, there’s one important thing left to do: business planning. A lot can change in a year, and as things evolve, your business strategy should evolve accordingly. By taking the time to set your intention for 2022, you’ll have the tools, focus, and resolve that you need to achieve new growth and success in the new year.

Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the most

You never know whether the next person you come across might result in your next sale or business opportunity, and you only have a few secon

Video has transformed the way consumers engage with brands. Today, it’s one of the most effective mediums for connecting with an audience and growing your customer base, especially in real estate. More than one-third of homebuyers use online video sites in their home search, and real estate listings with video receive 403% more inquiries than those without.

Brush up on best practices. Reviews from satisfied customers are one of the most powerful tools at your disposal. They provide feedback about your product or service that helps shape the future of your business and attract more customers. Let’s explore best practices for collecting and managing your online reviews. Positive online reviews are practically free advertising. Your business is being endorsed by a satisfied customer, which speaks to an intrinsic piece of our psycho

Between a hot housing market and an ocean of summer activities at our fingertips, we’ve got plenty of things vying for our attention this season. While you’re busy balancing work and play, thinking about what to post on social media may be the last thing on your mind.

This guide will walk you through what to review in order of priority. To make it more manageable, break up each section into mini audits...

If you typed your name into Google right now, do you know what would show up? If a new customer or prospective business partner did the same, you’d want to be confident that they’re going to like what they find — or that they can find you at all. Your online presence is typically where you make your first impression, so it’s essential that your information is consistent across platforms and aligned with your brand and business goals.

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals for the quarter. It sounds like a dream come true, but what about the flip side? When business is thriving, you’re likely also faced with an overflowing email inbox, a jam-packed calendar, long hours, and an overall higher demand on your time and energy.

Over the past century, the typical American home has been a picture of independence and self-reliance. An emphasis on the nuclear family in the post-war era led to homes that were designed for privacy and seclusion — as opposed to communal living with extended family — which largely represents the housing landscape today. But recent data shows that multigenerational living is on the rise. As the makeup of American households continues to evolve, the housing market must be pre

In a world where people have endless choices, you might be surprised to find that 90% of consumers report being loyal to brands.

Did you know that no two tigers have the exact same stripes? While they may appear similar to the naked eye, a tiger’s stripes are just as unique as a human fingerprint. These individualistic animals also tend to live alone, rather than in packs, making each one a strong and unique force to be reckoned with in the wild. In the business jungle, we can take a note or two from the tiger’s book. In today’s competitive environment, companies that don’t develop their own unique st

Your time is money, and to properly manage the former and increase the latter, it’s essential to focus on the customers that are most...

Are you feeling overworked these days? You’re not alone. A recent survey found that, since the pandemic, the U.S. has increased its average workday by about 40%, or three extra hours a day.[1] This culture of working too much and too hard doesn’t just have consequences on your physical and mental health — it can actually hurt your business. It may seem counterintuitive, but taking time off regularly is one of the best things you can do to build a thriving business and success

Did you know over half of all web traffic comes from mobile devices?With the majority of consumers turning to their phones, instead of their laptops, to engage with brands, it stands to reason that every business needs a website that performs well on mobile. But what is it that makes a website mobile-friendly, anyway? How should a mobile site look and function, and why is it so important?

Methodology To better understand shifting consumer expectations about home buying and selling as a result of the coronavirus pandemic,...

The coronavirus has changed a lot for us this year, but has it changed what our customers want? Do people feel differently about...

Voice search isn’t a thing of the future. It’s here now. Every day, people are using voice commands to shop, communicate, and find information — and it’s only getting more prevalent. If you don’t want to get left behind, it’s time to optimize your business listings to get found with voice search . When someone conducts a local voice search for your services, your company won’t just magically appear in the results. Just like traditional search engine optimization (SEO) and l