Market Perspective

Understanding their needs, from A to (Gen) Z. When you think of a first-time homebuyer, the word “millennial” probably comes to mind. And...

Overview: Over the past week, the focus was on troubles in the banking sector, while the release of some of the most significant economic...

Overview: It was a volatile week for mortgage markets, mostly due to comments from Federal Reserve Chair Jerome Powell. In the end,...

Rays of sunshine are poking through the clouds.

Overview: Investors continue to be highly focused on inflation these days, and the data released over the past week contained bad news....

Overview: With little major economic data released over the past week, investors were mostly focused on comments from Federal Reserve...

Overview: Over the past week, consumer spending data was much stronger than expected, which was negative for mortgage markets. Highly...

When it comes to your sales territory, could you answer the following questions on the fly: Where are the best places to grab a family meal?

Overview: The major economic data released over the past week was a good deal better than expected. Both the labor market and the key...

Do you need help understanding home financing options for today’s housing market? Reach out to me!

Overview: While there were no significant surprises from the economic data released over the past week, the Federal Reserve meeting was...

Overview: There was little major economic news affecting mortgage markets over the past week. Investors mostly remained on the sidelines,...

In the classic movie “Singin’ In the Rain,” the arrival of talking pictures threatens a silent film studio’s survival until (in true Hollywood style) a plucky young showgirl and precipitation-loving leading man hit upon an obvious solution: Take advantage of sound’s capabilities and add singing to their next movie!

If you’re new to video marketing, knowing where to begin can be half the battle. Don’t worry. You don’t have to outdo Hollywood and create an epic narrative full of suspense, romance, and special effects. All you need is your cell phone and an idea of what you’d like to tell your audience. To help you get started, we’ve rounded up the most common types of marketing videos and what they accomplish.

“There are approximately two months of lag time between mortgage rates and home sales. With mortgage rates falling throughout December,...