Market Perspective

Overview: There was little major economic news affecting mortgage markets over the past week. Investors mostly remained on the sidelines,...

In the classic movie “Singin’ In the Rain,” the arrival of talking pictures threatens a silent film studio’s survival until (in true Hollywood style) a plucky young showgirl and precipitation-loving leading man hit upon an obvious solution: Take advantage of sound’s capabilities and add singing to their next movie!

If you’re new to video marketing, knowing where to begin can be half the battle. Don’t worry. You don’t have to outdo Hollywood and create an epic narrative full of suspense, romance, and special effects. All you need is your cell phone and an idea of what you’d like to tell your audience. To help you get started, we’ve rounded up the most common types of marketing videos and what they accomplish.

“There are approximately two months of lag time between mortgage rates and home sales. With mortgage rates falling throughout December,...

Overview: The major economic news over the past week was generally favorable for mortgage markets. Consumer spending fell sharply,...

Overview: Weakness in key data on wage growth and the services sector released over the past week raised investor hopes that inflation...

Overview: Last year was unforgettable in terms of the extraordinary rise in mortgage rates. After beginning the year below 3.5%, rates...

Overview: Over the past week, investors reacted to the prospect of a lengthy period of tight monetary policy from global central banks,...

Home searches center on locations and amenities, but for most people, homebuying comes down to a key factor: financing. Being able to educate your customers about mortgage basics demonstrates your expertise and value as a real estate professional. Beyond that, it’s important that you understand how your clients’ financing could impact a sale.

Overview: Investors were focused on two major economic events this week. The Consumer Price Index (CPI) inflation data was positive for...

How are the changes in today’s housing market affecting you? Let’s discuss.

Overview: With a schedule packed full of major economic data, it was a volatile week for mortgage markets. The primary influences were...

Overview: Mortgage rates held relatively steady over the past couple of weeks. The major economic data was close to the expected levels,...

Overview: Over the past week, there was no doubt about the primary influence on mortgage markets. The latest inflation data was much...

Take your database from feeble to flourishing. If your client base is the lifeblood of your business, then your customer database is the...