Market Perspective

Getting a new client takes a lot of work. From executing marketing campaigns to capturing leads to moving them through the sales pipeline, a closed deal certainly seems like a cause for celebration. But do you know how much those new customers are really costing you? While every business needs new customers to stay alive, putting most of your energy and resources into new client acquisition might not be the best way to maximize profits. So what's a more beneficial — and cost-

Spring is just around the corner, and with it, the peak homebuying season. Whether you’re a seasoned professional or fairly new to the housing industry, it’s important to prepare yourself for the uptick in activity that’s ahead. Just as professional athletes attend routine practices before the start of a new season, the same principle applies for any business person who is impacted by seasonality. Set yourself up for success this spring by starting on the following activities

Successful customer relationships are vital to the health of your business. Getting to know your customers enables you to better meet...

Economic experts have begun weighing in on expected trends in the housing market for next year. Knowing and preparing for changes in the...

When you were a kid, was there something you wanted so badly that you visualized it down to the tiniest detail? Perhaps you would...

All businesses experience slow periods, often due to seasonality. For those of us in the housing industry, sales are usually booming in spring and summer and drop off during fall and winter. While that's to be expected, it doesn't mean this is a time to relax or slack off. In fact, what you do during the off season matters just as much for your business as what you do during the peak season. By being proactive when business is slow, you'll set yourself up for success and be b

Being a great salesperson is not something you're born with. Sure, some people have a knack for persuasion and emanate charm more...

We all understand the importance of customer service, but what does it really mean to put this into action?

Did you know Facebook is the most widely used social platform in the world? Boasting over 1.28 billion active users a day.

The opinions of past customers can make or break your business. In today's world, not only do you have to work hard to deliver an excellent customer experience, but you also have to capture your customers' feedback once the deal closes if you want to attract new business. That's where consumer reviews come in. If you're interested in staying ahead of the competition, make sure you've got online reviews that are positive, current, and can be found in the right places.

Millennials. There's been a lot of talk lately about the importance of understanding this generation — and with good reason.

Digital marketing gets all the attention these days — and with good reason. In an always-connected world, having a digital marketing strateg

Maintaining a steady flow of new, quality leads is essential for a thriving business. The question is — how do you find them?

They say two is better than one, and when it comes to marketing, that may be even truer.

The housing market is fierce with competition these days, and converting leads into sales is not always an easy task.

Are you leveraging the power of social media to grow your business? If not, you’re missing out on some valuable opportunities. Engaging...