Market Perspective

Overview: Since the Federal Reserve meeting on January 26, the economic news has revealed no significant surprises. Inflation continued...

Over the past week, investors were focused on Wednesday’s Federal Reserve meeting. Mortgage rates fell ahead of the meeting, but rose...

What distinguishes a great Instagram post from a bad one? At a basic level, every effective IG post delights the eyes, creates intrigue,...

The golden rule of Instagram is: You must use quality photos and videos. People flock to Instagram for its aesthetic appeal and use of stellar visuals to tell a story. In fact, you can't even share a post if it doesn't include an image or video. But not all visuals are created equal. Sharing pixelated, low-resolution images will make you seem out of touch and could even cause people to unfollow you.

As with any professional social media account, you should maintain a separate Instagram account reserved specifically for business use. To create your profile, you’ll need these three things: A good username: Your username is important because it’s an extension of your brand. It will appear on every post, in your URL (instagram.com/username), and will be the means by which followers identify and engage with you. Keep it simple (and professional), and go with something recogn

Leveraging video is a highly effective way to engage your audience. When it comes to sharing video content on Instagram, you have four formats available: Stories, Reels, Instagram Live, and Instagram Video. Let’s break down how these formats differ and explore best practices for each.

Having a social media presence is essential to capturing the attention of today’s consumers. While we could list all the legitimate reasons your business should be on social media, perhaps the most compelling one is this: Your customers want you there. Nearly two-thirds of consumers want brands to connect with them on social media.[1] Customers who feel connected to brands are more likely to buy from, recommend, and remain loyal to those businesses. So, shouldn’t you give yo

Since the start of the year, concerns about higher inflation have been negative for mortgage markets. While there was no significant...

Overview: Over the past week, the major economic data revealed that both wage increases and overall inflation rose slightly more than...

The December 15 Fed meeting minutes stated that, “it may become warranted to increase the federal funds rate sooner or at a faster pace...

Unrelated to any specific news, mortgage rates climbed steadily during the first few days of the new year and ended at the highest levels...

Did you know over half of all web traffic comes from mobile devices? With the majority of consumers turning to their phones, instead of their laptops, to engage with brands, it stands to reason that every business needs a website that performs well on mobile. But what is it that makes a website mobile-friendly, anyway? How should a mobile site look and function, and why is it so important?

“Alexa, find the best remodeling contractor near me.” “Hey Siri, show me homes for sale in Denver.” “Ok Google, what are today’s mortgage rates?” Voice search isn’t a thing of the future. It’s here now. Every day, people are using voice commands to shop, communicate, and find information — and it’s only getting more prevalent. If you don’t want to get left behind, it’s time to optimize your business listings to get found with voice search. Rumor Has It More Than Small Talk

A Beginner’s Guide to Local SEO We’ve all been there: You’re on a trip to an unfamiliar town and haven’t the slightest clue where to eat. So, you open your smartphone and Google “pizza near me,” and — voila! — a handy list of nearby pizza places pops up, with star ratings and reviews to help you choose the perfect destination. Whether you’re looking for pizza, a new hairstylist, or even a real estate agent, more and more people are turning to online, localized searches to fin

Drive sales with local SEO. The spring housing market is expected to be a hot one. As homebuying demand intensifies, more people are turning to the internet to conduct research and assemble their homebuying teams. So, all we have to do is sit back and watch the leads flow in, right? Wrong. When a consumer searches online for a product or service, only the companies that show up in the search results get a chance to win their business. These companies don’t just