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Market Perspective


3 KPIs That Can Boost Your Bottom Line
You’re juggling listings, showings, and client calls, but are you tracking the numbers that matter most? If not, you might be overlooking a few crucial metrics that can make a big difference for your bottom line. Key Performance Indicators (KPIs) provide objective measures to help you see where your time and money are best spent. Keep your eyes on these three KPIs to gain clarity, improve your marketing, and close more deals with less guesswork.
Aug 15, 20252 min read


Inflation Data on Target
Over the past week, investors were focused on major inflation data. The results were very close to expectations, and mortgage rates ended the week nearly unchanged.
Aug 13, 20252 min read


Cooling Prices, Rising Inventory, and What's Next
More listings and improved affordability are creating new opportunities for summer buyers.
Aug 12, 20251 min read


Job Gains Disappoint
The story for mortgage markets over the past week was straightforward. The monthly Employment Report released on Friday showed that job gains in recent months were much weaker than expected. As a result, mortgage rates ended the week lower.
Aug 6, 20252 min read


Fed Waits to Cut Rates
Although there was a significant amount of economic news over the past week, there were few market-moving surprises. In particular, the Federal Reserve meeting did little to alter the outlook for future monetary policy, and mortgage rates ended the week nearly unchanged.
Jul 30, 20252 min read


Housing Inventory Climbs Higher
Mortgage markets were relatively quiet over the past week. While consumer spending was stronger than expected, its impact was minor. Mortgage rates ended the week slightly lower.
Jul 23, 20252 min read


3 Ways to Build Relationships That Drive Long-Term Growth
Nothing brings beauty to a yard like a green, leafy tree, but as any horticulturist can tell you, the health of a tree doesn’t start with what you see ... it starts underground. Trees need strong root systems to stay nourished and withstand droughts and storms. Similarly, your business needs deep roots to build resilience and weather tough times.
Jul 16, 20252 min read


Mixed Inflation Data
Over the past week, investors were focused on major inflation data. While the headline figures were a bit lower than expected overall, the details suggested that the impact of higher tariffs may be a concern going forward. As a result, mortgage rates ended the week a little higher.
Jul 16, 20252 min read


Solid Labor Market
The major economic data released over the past week was a bit stronger than expected overall, particularly in the labor market and services sector. As a result, mortgage rates ended the week a little higher.
Jul 9, 20252 min read


Homebuyers Are Making Moves
More listings and improved affordability are creating new opportunities for summer buyers.
Jul 8, 20251 min read


Core Inflation Data Disappoints
The past week was relatively quiet for mortgage markets. While the major economic data was a bit stronger than expected overall, it did little to alter the outlook for future growth. As a result, mortgage rates ended the week nearly unchanged.
Jul 2, 20252 min read


Consumer Confidence Slides
While investors were on the lookout for new developments in the Middle East or on tariffs, there was little market-moving news in these areas over the past week. The economic data revealed a much weaker than expected reading for consumer confidence, which was positive for mortgage markets, and rates ended the week a little lower.
Jun 25, 20252 min read


Fed Holds Steady
There were no notable surprises in the Federal Reserve meeting this week, and it caused little reaction. The most significant economic report released over the past week revealed that consumer spending was weaker than expected, which was mildly positive for mortgage markets, and rates ended the week slightly lower.
Jun 18, 20252 min read


3 Tasks You Should Be Automating
Automation is a proven way to increase productivity, but it can be a struggle to make the leap from “I should be doing this” to “I’m so glad I’m doing this!” Like any technology, automation takes time to set up and fine-tune, but that effort quickly pays off. When automation handles the busywork, you’re free to focus on the high-impact, human-centered tasks that only you can do — and that’s where the magic happens.
Jun 13, 20252 min read


Mixed Economic Data
While news about tariffs continued to add volatility in mortgage markets over the past week, its lasting influence was relatively small. This week’s economic data provided a mixed message about inflation. The most recent inflation report was lower than expected, but wage gains exceeded the consensus forecast, increasing future inflationary pressures. The net result of this offsetting data was that mortgage rates ended the week with little change.
Jun 11, 20252 min read
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