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Market Perspective


3 Questions Every Loan Officer Wishes You'd Ask
Even the best partnerships have room to get sharper, especially in the housing market, where things change constantly. Here are three questions worth putting on your regular rotation — questions you might already know the answers to — and ones a loan officer is always happy to answer. Revisiting these topics can lead to smoother transactions, stronger offers, and better customer experiences.
3 days ago2 min read


Buyers Gain Ground, Even as Rates Rise
Mortgage rates hit a 9-month high in May, but that hasn’t stopped buyers from moving forward.
Jun 91 min read


3 First-Time Buyer Objections … and How to Respond
If you talk to a typical renter today about buying a home, you’ll probably hear a lot of reasons why it’s not possible. For most renters, buying a home simply feels out of reach ... and those feelings are valid. Here are three common FTB objections you may encounter and scripts that will help you move the conversation forward.
May 221 min read


Sellers Are More Realistic This Spring: What's Driving the Shift?
Most sellers still expect top dollar. But more are also planning to make concessions.
May 121 min read
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