Market Perspective

If you talk to a typical renter today about buying a home, you’ll probably hear a lot of reasons why it’s not possible. For most renters, buying a home simply feels out of reach ... and those feelings are valid. Here are three common FTB objections you may encounter and scripts that will help you move the conversation forward.

Most sellers still expect top dollar. But more are also planning to make concessions.

Last month, we made the case that first-time buyers (FTBs) are still still worth your time. But before you can even think about converting them, you face a fundamental challenge: finding them in the first place.

For years, the housing market has been waiting for lower rates to trigger a wave of buying and selling activity. But rates alone won’t flip the switch for sellers.