Market Perspective

Last month, we made the case that first-time buyers (FTBs) are still still worth your time. But before you can even think about converting them, you face a fundamental challenge: finding them in the first place.

For years, the housing market has been waiting for lower rates to trigger a wave of buying and selling activity. But rates alone won’t flip the switch for sellers.

The elusive first-time homebuyer. This once-predictable segment has evolved in today’s market, making them increasingly harder to reach and convert. Recent industry reports tell very different stories about who today's first-time buyers (FTBs) are and how many of them are out there, making it even more difficult to determine where you should focus your efforts. What’s clear is that FTBs face real affordability challenges ...

Spring 2026 is shaping up to be the best time to buy a home in years.