Market Perspective

For years, the housing market has been waiting for lower rates to trigger a wave of buying and selling activity. But rates alone won’t flip the switch for sellers.

The elusive first-time homebuyer. This once-predictable segment has evolved in today’s market, making them increasingly harder to reach and convert. Recent industry reports tell very different stories about who today's first-time buyers (FTBs) are and how many of them are out there, making it even more difficult to determine where you should focus your efforts. What’s clear is that FTBs face real affordability challenges ...

Spring 2026 is shaping up to be the best time to buy a home in years.

Spring is in full swing, and so is homebuying season. With that momentum comes more listings, more buyer activity, and higher expectations for real estate agents to be “always on.” If your calendar is starting to look like a game of Tetris, don’t panic. Below are three practical strategies you can implement immediately to protect your energy, manage your time, and win the season without burning out by mid-summer.