Market Perspective

If you were in a room of potential clients, how many could you land in 15 minutes? With a Unique Value Proposition (UVP) in place, you’d be

Up your social media game with these ideas. Is the type of social media content you’re posting adding value for your customers? For most...

In a world where technology is king, effective in-person communication is at risk of becoming a lost art.

As a service professional, you've likely prioritized "customer service" since day one. But have you really evaluated all the opportunities..

'Tis the season to make your (email) list, and check it twice! As the end of the year approaches, do you find yourself wishing Santa...

Don’t wait for a leader. Become one! When we think of strong leaders, either throughout history or within our own careers, we often fall...

Build better customer relationships. Your customers are the lifeblood of your business, but how much do you invest in keeping them? Once...

Do you know how to reach them? Over the last few years, rising home prices, interest rates, and inflation — combined with insufficient...

Optimize your online presence with these tips! Over the past 20 years, social media has revolutionized how companies do business, but for...

The market may be down, but you don’t have to be! Intellectually we all know that the market — and individual businesses — go through...

Don’t cast your net wider … go where the fish are. When you work in a saturated market, how do you set yourself apart from the...

Understanding their needs, from A to (Gen) Z. When you think of a first-time homebuyer, the word “millennial” probably comes to mind. And...

When it comes to your sales territory, could you answer the following questions on the fly: Where are the best places to grab a family meal?

In the classic movie “Singin’ In the Rain,” the arrival of talking pictures threatens a silent film studio’s survival until (in true Hollywood style) a plucky young showgirl and precipitation-loving leading man hit upon an obvious solution: Take advantage of sound’s capabilities and add singing to their next movie!

If you’re new to video marketing, knowing where to begin can be half the battle. Don’t worry. You don’t have to outdo Hollywood and create an epic narrative full of suspense, romance, and special effects. All you need is your cell phone and an idea of what you’d like to tell your audience. To help you get started, we’ve rounded up the most common types of marketing videos and what they accomplish.

Home searches center on locations and amenities, but for most people, homebuying comes down to a key factor: financing. Being able to educate your customers about mortgage basics demonstrates your expertise and value as a real estate professional. Beyond that, it’s important that you understand how your clients’ financing could impact a sale.

Take your database from feeble to flourishing. If your client base is the lifeblood of your business, then your customer database is the...

The 2022 housing market has had its share of ups and downs … but mostly downs. Home sales have plummeted, interest rates are sky-high, and both homebuyers and sellers have taken to the sidelines. With sales volumes down, what can you do to ensure your business weathers the storm?

It’s the most wonderful time of the year … to be on social media! The holidays are about connecting with those around us, making it the perfect time to humanize your brand and develop closer ties with your client base. Posting holiday content that is personal and relatable will help you foster a sense of community and trust among your followers.

When it comes to building a business, we all approach it with the best of intentions. We put our energy toward things that we think will reap the most fruitful results, but what about the unintentional thoughts, actions, or behaviors that limit our potential? Often, it’s the things we ignore or don’t even recognize that hold us back from achieving our goals.